Priya was 29, from Mumbai who spent hours under ring lights and in the salty sea breeze of Marine Drive. Her hair? It used to be her signature—thick, black, wavy, the kind that made strangers stop her for shampoo recommendations. Then came the damage.
Years of chemical colors, heat styling, and “salon-grade” shampoos loaded with sulfates and silicones left her hair brittle, thinning at the temples, and falling in clumps every time she brushed. She tried everything: Popular 10-step routines, expensive keratin treatments, imported oil, nothing worked. She started wearing caps in her Instagram reels. Her confidence was hiding under fabric.
One day, while scrolling late at night, she stumbled across a reel The caption “60 days hair growth result or Mondy Back Guarenty. She took a challenge and on 60th day she filmed her own reel and it got viral (2.7 million views in a week)